Website

Role

• Graphic design
• Development (HTML, CSS, Javascript)
• Search engine optimization
• Analytics implementation

Context

Balcon urbain, a patio building contractor, aimed to present their services in order to acquire new, local customers through their website.

Challenges

• Display the small amount of provided texts in an original and convincing manner
• Improve the quality of information provided by prospects
• Position the website in online search results in a very competitive activity sector

Features

• Graphic design: Minimalist, modern, and adaptable to any screen size
• Call-to-action's: Accessible and visible in many key locations on each page
• Quote requests: Form with suggestions of information to include and file attachments
• Search engine optimization: Pages optimized with the keywords most used by the targeted audience
• Analytics: Measurement and tracking of key performance indicators with Google Analytics

Impacts

• Conversion rate: 88% increase in the month following launch
• Organic traffic: 59% increase of prospects vs. the previous year