Digital Marketplace & Corporate Website

As a multibrand automotive consortium, GPA possesses a large inventory of new and pre-owned vehicles and wishes to make them easily accessible via their online marketplace in order to facilitate the shoppers’ journey toward their points of sales.

During my stay at GPA (2012-2022), the website was redesigned a few times: I have featured here its latest iteration, designed in 2018 following the implementation of a new brand image. The main pages' visual design, the website's development and CMS integration (Drupal) were assigned to external agencies.

My Tasks

• Content structure design
• SEO strategy
• Design & integration of corporate and SEO contents (HTML, CSS, Javascript)
• Maintenance & content updates
• Implementation of new functionalities and user flows (post-launch)
• Implementation of analytics tools