Employees Newsletter

Role

• Template graphic design
• Template development (Mailchimp, HTML, CSS)

Context

GPA wanted to establish an email newsletter for its employees in order to share the latest news and activity among the group's dealerships.

Challenges

• Display news in a simple and user-friendly format
• Present a diversity of content types without visual redundancy

Features

• Customizable and re-usable template: Template designed for the Mailchimp platform to make each newsletter issue customizable by the marketing team
• Content summary: List of topics covered by the newsletter to trigger the readers' interest
• Internal resources: Shortcuts to resources and services offered online by the employer
• News: Display of the most recent news and activities, with text and images
• Anniversaries of service: Presentation of employees who recently achieved another 10 years of employment